About us
Unique farming experiences to drive community engagement
About
Fitnest Organic Farm is Kenya’s trusted home for fresh, healthy, and naturally raised poultry. Registered under AFRELD Limited, the farm is redefining what it means to eat clean by combining sustainable farming with a passion for wellness. Every chicken is raised free-range, fed on organic grains, and cared for in a stress-free environment — ensuring tender, flavorful, and nutrient-rich poultry for every household.
Founded by a successful Kenyan fitness coach and the visionary behind the fitness brand www.gritforce8.com , Fitnest Organic Farm was born from a mission to fuel healthy living from the inside out. What began as a passion for fitness and performance has evolved into a movement that connects clean eating with sustainable farming.
Mission
To revolutionize poultry farming in Africa by producing clean, organic chicken through innovative, eco-friendly methods that nourish people, empower farmers, and sustain the planet.
Vision
To be Africa’s most trusted and innovative organic poultry brand leading a movement where health, sustainability, and technology unite to create a cleaner, stronger, and more conscious future.
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Meet Our Farmers
Dedicated farmers driving our success
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the farm. He enjoys getting his hands dirty by participating in crop management, marketing, and customer engagement strategies.
Mich Stark
Chief Commercial Officer
Mich thrives on challenges. With years of experience as a Farm Manager, Mich has helped the farm reach new heights. Mich is among the best in the industry.
Emily Johnson
Chief Agronomist
Emily is a passionate agronomist who loves her work. She mentors aspiring farmers and leads workshops to educate the community on sustainable farming techniques.
Iris Joe
Chief Agricultural Officer
John, with his extensive agricultural background, helps us optimize our farming processes and improve yields. He is committed to driving sustainable practices and sharing his expertise with the farming community.